Hey, I’m Alaina
A product designer from Raleigh, North Carolina that loves to make complex tasks easy, intuitive and beautiful.
Fidelity Investments:
Loss associate experience
A North Star vision for the integration of Loss of a Loved One features (ability to notify of a death, determine beneficiaries, open account, move money) for Fidelity phone Associates.
Fidelity Investments:
Life events hub
North Star vision for the revamp of the Life Events Hub on Fidelity.com
Fidelity Investments:
A life event card study
Card redesign to determine if images, illustrations, or not images resonated best with out users.
Plynk:
Home page redesign
A home page redesign driven by user testing to help optimize what customers want to see and engage more with the app
